06/07 SOHO GOES LOCAL TO BEAT SOAKING SUMMER
SOHO Coffee Company has beaten the wet summer weather by buying fresh local produce to supply its national chain of stores.
The Met Office has confirmed we’ve just had the wettest June on record, bringing misery for supermarkets and farmers alike. With nationwide flooding and scant supplies of fresh produce, consumers have also suffered at the hands of the weather, yet SOHO’s customers have noticed little change, due to its eco-friendly production and distribution.
SOHO specialises in producing most of its range freshly each day, in its own central kitchen, and distributes direct to its stores every morning before opening. Its sandwiches are made with bread baked from organic flour, and its baguettes are baked and filled in the kitchen daily. The coffee is organic and Fairtrade, roasted locally and is 100% arabica.
SOHO Director, Chris Copner, comments, “We’re proud of the way SOHO operates and take our environmental commitment very seriously. Luckily for everyone, the summer seems to have finally arrived but we’re pleased to say our customers haven’t suffered during the June downpour.”
SOHO’s existing chain includes two outlets in Cheltenham and further shops in Bristol Cribbs Causeway shopping centre and Worcester. Within the next year the Company has bold plans to extend its network of shops to the city centres of Cardiff, Birmingham and Bristol.
