DOES SIZE MATTER IN THE COFFEE SHOP MARKET?
With coffee giants like Starbucks, Café Nero and Costa dominating the high street, many small independents are struggling to survive. However, SOHO Coffee Co. Director Penny Manuel believes that smaller chains can compete, by offering customers a unique and superior experience.
SOHO Coffee Co. is a relatively small, independent coffee shop chain. From a humble position, SOHO has grown to a network of seven shops and four airport franchises, spanning the South West, Wales and West Midlands. While SOHO’s strategy does include further expansion, ex-Compass Director Penny Manuel believes that there are huge advantages to running a small-scale operation.
