Join the club...

To kick-start 2012 and to give something back to all our customers, this month we've launched CLUB SOHO; our brand new loyalty campaign packed full of exclusive SOHO offers.

Initially CLUB SOHO launches at all our UK high street and shopping centre stores and rolls out in February across all our travel locations nationally including Butlins and the airports.

CLUB SOHO is a completely new loyalty campaign for us. No need to put money on account or undertake a complex point earning, CLUB SOHO rewards both regular and occasional customers. There's speedy perks for our daily coffee drinkers who can stamp their traditional loyalty card and redeem within a week. Early workers and shoppers can enjoy a breakfast club (any tall coffee for only 99p with any SOHO breakfast sandwich) from as early as 7.30 in selected stores. Airport travellers will be able to pick up great deals to take on board and enjoy SOHO in the sky! You can also sign up online here for regular CLUB SOHO offers for your local SOHO. Tailored offers based on demand and local store exclusives will be available throughout 2012.

Join our club and enjoy offers just for you!